How to begin creating content

Once you have your branding and inspiration in place, CONTENT is the next most important area of focus when it comes to developing your brand image.

Content can be created in many forms including; photography, videography, graphics, words and more. We recommend businesses take advantage of all modern forms of content creation, so their social channels can tell a variety of stories and give the reader opportunities to engage with your brand.

Not sure how to begin your content creating session?

We always start with a mood-board to ensure we are on the same page and are true to your brand image. Once we have agreed on the vision, we start preparing our content session. This can be done 100% on-line, but often the plan includes creating visual content in person at a carefully scouted location. A photo or video session allows us to curate many on-brand pieces of content in a batch, which helps us to saturate every social media feature, (ie Instagram stories, feed, reels, and more) with a consistent look and feel, and in a more cost effective way.

One very important part of a content plan that shouldn’t be overlooked, is the “call-to-action”.

We need to be extremely clear about asking prospects and customers to take action; click here to learn more, contact us here, comment about what you see, sign up here, put the date in your calendar, etc. This is how your content turns into engagement, and tracking the engagement is how you know if your content strategy is successful.

Investing in a content creation strategy elevates the professionalism of your brand on social channels.

If you are creating content in an unorganized way, or your current content is stale or not performing, contact Social District to help you build a strategy.